Fashion Blog

DE BEERS and LVMH, the two belong to the diamond market, supply and maintain their leading position of the leading boutique group, cooperate with the launch of the jewelry brand De Beers LV, with 50% of the shares of all operations, drawing on both sides of a edge in the 2000, was announced to enter the professional jewelry retail brand market. De Beers classic “Wildflowers” series, the specialty of South Africa’s Black Eyed Susan flower seeds for design inspiration, show the brand inlay technology.

Even into the jewelry retail market, De Beers still stick to the original stone (without cutting processing) supply roles, but all through the De Beers professional of cut diamonds, the De Beers LV will only be bought in stores At the same time, De Beers LV also stressed that more stringent than the standards 4C selection of diamonds, Andrew became executive vice president of the brand before the De Beers Group, has been for more than 35 years, with a solid diamond buying experience, while both the professional ability of screening and certification of diamonds, he would “surrender” which would have been a number of the diamond has reached the standard 4C refused outside, reason is that “Fire” and the “Brilliance” and poor performance “A lot of craftsmen in order to save when the diamond cutting process the loss of weight, using the cut does not cut the ratio, which affects the performance of the diamond’s fire.

“Also, therefore, in the De Beers LV store in Taiwan Beauty Scan equipped with an instrument, consumers view through the lens of each diamond through the cut after the fire performance, the performance is the perfect diamond with eight light also pride for their own standards beyond the 4C technology.